Customer Engagement for Auto dealers is considered in two stages. The first stage is when the prospective customer is about to buy the vehicle and has visited the showroom.
Recently, a couple of weeks back , I had an opportunity to attend the "India Loyalty Conclave 2016" in Mumbai , India.
Nowadays, it has become important that the customer sticks to your business and keeps coming again and again.
Loyalty is not new for all and neither is it some kind of rocket science too! We have been hearing and reading about loyalty since long time.
Small retail business too gather basic market research data like consumer and business information prior to introducing products in the market.